


This is my second lot of news branding for the West and East news reports which we filmed. I chose the name KV News for the same reason as I chose 8 News - I wanted to keep it simple and usable for both sides reports and not just one. I chose 'KV' as I could not think of anything already branded with these 2 letters together and I don't believe they represent anything that anyone would see this and immediately think of. I think the 2 letters fit very well together as the it looks like there are 2 V's within the K and this creates a great shape.
Again I designed a background, a logo and a banner for a news report. I used a dark blue colour for the background with square and circle shapes shining through which looks very futuristic and will suit the style of our story. The bright red and yellow colours on the banner contrast the dark blue background making them stand out which is exactly what we need from a breaking news report.


















